Let’s be honest - Love Island USA isn’t usually known for starting conversations about skincare. But this season, something unexpected has caught everyone’s attention: cold sores.

From fans tweeting about contestants visibly struggling with lip flare-ups, to camera shots that zoom a little too close, it’s clear that even reality stars deal with these pesky lip issues and people are noticing. But while cold sores are nothing to be ashamed of (in fact, they’re incredibly common), they can still leave you feeling self-conscious, especially when you're in the spotlight… or just out on a first date.

So, what’s the solution? Let’s break it down.

Why Cold Sores Are Getting Prime-Time Attention

Cold sores also known as oral herpes (HSV-1) affect up to 67% of the global population. They often appear at the worst possible moment (hello, date night), and they thrive on stress, sun exposure, illness or hormonal changes, things definitely happening in the Love Island villa.

This season, viewers quickly picked up on contestants with visible flare-ups. The reaction? A wave of empathy… and curiosity. Suddenly, people are Googling how to manage cold sores, what works best, and how to make the experience a little less frustrating.

Enter AfterMED Lips Cold Sore Support

At AfterMED SKIN, we’ve been talking about clean, gentle cold sore care long before it became a trending topic. That’s why we created AfterMED LIPS Cold Sore Support, a skin-first, irritation-free aftercare balm designed to soothe and support your lips when they need it most.

While many traditional cold sore products rely on harsh alcohols, menthols, or overpowering fragrances, AfterMED SKIN takes a different approach, one that's comfortable, clean, and confidence-boosting.

Why AfterMED LIPS Is Different

Unlike sticky balms or stinging creams, AfterMED Lips Cold Sore Support is:

1. Silky and Non-Sticky
   Glides on smoothly - no dragging, no greasy feel, and no fuss.

2. Free from Alcohol & Harsh Chemicals
   No harsh ingredients that sting or irritate broken or vulnerable skin.

3. Hygienic, Travel-Friendly Stick
   Perfect for your handbag, makeup bag or even your villa essentials. The twist-up stick means no messy pots or finger dipping.

4. Skin-First, Not Medicine-First
   AfterMED Lips is all about supporting your lips with clean, 100% natural ingredients, no exaggerated claims, just good skincare that works alongside your natural healing process.

5. Packed with 43% Active Ingredients
   Formulated with a blend of soothing botanicals like Arnica, Kahai Oil and Colloidal Oats, ingredients loved for their natural, skin-calming properties.

Why AfterMED LIPS Is Different

If reality TV has taught us anything this season, it’s that cold sores are normal and talking about them is even more normal. Whether you're on national TV or just navigating everyday life, it’s okay to prioritise your skin and look for gentle, trustworthy care that supports your comfort and confidence.

What Real Users Are Saying

Since its launch, AfterMED LIPS Cold Sore Support has become a go-to choice for individuals who want something gentle yet effective. It’s especially popular with those who:

• Get cold sores regularly

• Want something cleaner than traditional over-the-counter options

• Prefer a natural, vegan-friendly balm that doesn't sting or burn

Don’t Wait for the Next Flare-Up

While the Love Island USA cast might not have had their skincare staples on standby, you can. Keeping AfterMED LIPS Cold Sore Support in your routine means being ready  and more confident - the next time a flare-up strikes.

Shop AfterMED Lips Cold Sore Support today for a kinder, calmer approach to cold sore aftercare.